Colorism on the Kenyan Social Media Streets

‘Wasipobleach watakufa dry spell 😂”, this is a comment on facebook meant to explain why Kenyan women should bleach themselves.

‘Endeni mkuwe germs kwa advertisment ya Dettol’ a netizen wrote on tweeter. He asked dark skinned women to ‘grace’ a Dettol soap advertisement as germs because according to him, dark skinned women should not appear on music videos.



Just to keep everything tasteful and discrete, I will not disclose the identity of the Kenyan Youtuber who shows women how to ‘bleach their skin successfully.’ The content creator suffered from acute acne and resolved to skin bleaching as a permanent solution. The channel has gained hate and love in equal measure and this is what I think about it.

The channel

Honestly, I do not have a problem with what people decide to do with their bodies. However, I detest to see someone on the internet trying to sell an idea that is so detrimental in such a comfortable manner. Most times, people consider bleaching due to low self esteem issues. In as much self esteem is determined by outward appearance, the real job lies on the inside. The implication of the channel is that acne and dark skin (factors that contribute to low self esteem) can be cured by skin bleaching. This channel just exposes how much colorism is deeply rooted in Kenya.


I think bleaching is not good because it causes health complications, it is expensive and causes low self esteem to the victims once it goes south. However, I do not judge women or men who decide to alter the color of their skin. The pressure to bleach is real and I extend my compassion to all people who took that route. Even after bleaching, you are still worthy and beautiful. As earlier stated, the real job lies on what you feel on the inside. Nevertheless, in my opinion, bleaching is not worth it.


I just read an article by Daily Nation in Facebook. The writer shed light on the dangers of bleaching and why women should not bleach. I went through the comment section and something caught my attention. ‘Wasipobleach watakufa dry spell 😂” somebody commented. This perfectly alludes to the hypocrisy of the society. When women refrain from bleaching their skin, Kenyans (especially men) do not hesitate to make fun of them. When they bleach, the society quickly judges her throwing around the ‘hajipendi’ tag.


Dear dark skinned lady whether you bleach or not, people will still find a way to pick you apart. Drop the bleach because even on the other side, the hypocritical society will always remind you of ‘where you came from.’ Just keep your head up high and appreciate those that love you despite what the society says.

Do not change yourself for a society that does not even know what it wants (they hate you for being dark and taunt you for being light ).

Have a blessed week ahead. Please remember to share.

2 thoughts on “Colorism on the Kenyan Social Media Streets

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